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Big Freight LifeBig Freight Life
Big Freight Life

I design work.

You've shipped the platform. Hired the team. Funded the AI pilot. And the work still doesn't move like it should. That's a design problem.

View the work →

Most AI initiatives never make it to production.

The model rarely fails. The system around it does — the workflow, the decisions, the data, the governance. That's the layer I design.

0%

of enterprise generative-AI pilots deliver no measurable impact on the P&L. The cause is integration, not model quality.

MIT — The GenAI Divide: State of AI in Business, 2025
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of organizations scrapped the majority of their AI initiatives in 2025 — up from just 17% a year earlier.

S&P Global Market Intelligence, 2025
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of generative-AI projects get abandoned after proof of concept — on poor data, weak controls, and unclear value.

Gartner, 2024

Design makes AI work.

My work involves these industries and platforms. Now I apply my expertise in experience design to AI systems architecture.

FINANCE
HEALTHCARE
HUMAN CAPITAL
TECHNOLOGY
GOVERNMENT
LOGISTICS
SALESFORCE
SERVICENOW
MICROSOFT TEAMS
ESRI
WORKDAY
Competition is increasing.
People are yoursecret weapon.

I design the human layer.

See how I work

The human layer

HumansPsychologyLanguageTechnology

Select a layer to explore it.

What I help you do

Systems are the pipework that keeps agents, workflows, and people moving together, even as the work shifts.


Decisions are about who owns the call, how it's made, and the trade-offs the business will stand behind.


Governance is the guardrails that make agents safe to run in production, without turning the work into theater.

  • Claude
  • OpenAI
  • GitHub
  • Google Gemini
  • React
  • Next.js
  • Supabase
  • TypeScript
  • Neon
  • ElevenLabs
  • Convex
  • Streamlit
  • AWS
  • Pinecone
  • Slack
  • Telegram
  • Microsoft Teams
  • Confluence
  • Jira

Your system won't fix itself.

Let's figure out what's underneath.

Let's talk