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Learn to design the whole system.

A framework, field guides, and tools for anyone who shapes how people, technology, and organizations work together.

Learn to work differently.

A five-session workshop, built on a real problem. Solo, as a small group or as a team.

Five-session workshop

Introduction to AI Experience Architecture

Don't just add AI to an interface. Learn to design how people, AI and business goals work together.

You leave with

  • How to work as an AI Experience Architect
  • A professional framework for case studies
  • How to build using coding agents
  • An architecture framework
  • Stronger judgment
Solo$250

Framework Lab

Put the framework into practice.

Work through eight modules connecting experience design to decisions, workflows, information, and outcomes. Apply each lesson to a case or a system from your own work.

Learn. Decide. Build. Reflect.

  • See the method in action

    Watch drawn storyboards and follow the real Planflow product story from uncertainty to a proposed reviewer handoff.

  • Make something you can use

    Turn observations into experience maps, decisions, and practical artifacts. Create an account to save your coursework.

  • Test what changes

    Evaluate accuracy, clarity, recovery, and consequences alongside speed. Explain your choices and identify what to investigate next.

Experience is a business capability.

One argument, built across philosophy, operating model, architecture, and organizational practice.

34Chapters, written as one book
5Volumes, each one part of the system
6Chapters free to read today
  1. IPhilosophyWhere the argument starts. Free to read.6 chapters
  2. IIOperating Model8 chapters
  3. IIIArchitectural Foundations7 chapters
  4. IVEnterprise Design11 chapters
  5. VDesign Team2 chapters

Start free. Unlock the whole framework.

Read the philosophy free. Go Professional for every chapter and everything published next.

Free Member

Free

No payment — just sign in

Start with the philosophy, free, forever.

  • All of Volume I — the complete philosophy
  • A preview of every architecture chapter
  • Chapter summaries across all five volumes

Professional · Monthly

$29/mo

Billed monthly

The complete framework, unlocked in full.

  • Everything in Free Member
  • The complete framework — every chapter, in full
  • New chapters as they publish
Best value

Professional · Annual

$290/yr

Two months free — $24/mo

Everything in Professional, plus the framework MCP.

  • Everything in Free Member
  • The complete framework — every chapter, in full
  • New chapters as they publish
  • The BFL Framework MCP — query the framework from your AI tools

Professional isn’t open for purchase yet — we’re putting the finishing touches on it. Check back soon, or reach out if you’d like early access.

Learn it. Then put it to work.

Start with the framework, or bring the method into a system your team is already trying to change.