Ready to rebuild your team
Ray v3.0
Ray Butler
Designer and Founder, Big Freight Life
$999
per team (up to 8)
Team Cohort
Bring your whole team through the AI workshop together. Shared exercises, group dynamics, and aligned AI workflows.
4 weekly live sessions
Team-specific AI exercises
Group pricing (up to 8 seats)
Shared workspace and recordings
A discipline, not a slogan.
Object-thinking (OOUI)
Before screens, before prompts, I model the domain as objects: what they are, what they can do, and how they relate. That object map is the spec the whole build hangs off, and it is also the ontology the AI reasons over, so the model and the interface are describing the same world.
The Snowball Sprint
UX for AI in three moves. Storyboard the work as it should flow. Build a Digital Twin so you can feel it before it exists. Score it on a Value Matrix to decide whether it earns the build. Value is proven before a line of production code is written.
Release notes
Ray, versioned.
Every version shipped because the last one ran into its own limits. Here is the current build and how it got here.
v3.0current
Systems-first, AI-native
- AI treated as a participant inside a designed system, never as a feature bolted on.
- OOUI object maps as the working spec and the model’s semantic ground truth.
- Snowball Sprints to prove value before code.
- Defensible, auditable decisions on by default.
v2.0
Designer-engineer
- Stopped handing off. Started shipping production code alongside the design.
v1.0
Experience designer
- Years of enterprise UX. Learned the interface is the easy part. The system is the job.
$999
per team (up to 8)
Team Cohort
Bring your whole team through the AI workshop together. Shared exercises, group dynamics, and aligned AI workflows.
4 weekly live sessions
Team-specific AI exercises
Group pricing (up to 8 seats)
Shared workspace and recordings
Ready to upgrade your team?
Bring your team into the next cohort and build AI workflows that hold up under real work.