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Big Freight LifeBig Freight Life
Big Freight Life

Ray Butler

I design how systems behave.

Where decisions happen, where ownership breaks down, where AI is asked to participate.
Where decisions happen.
LinkedIn

What I actually deliver

  • Human–agent interactions that earn trust through behavior.
  • RAG systems on the thin slices of real data you actually have.
  • AI risk + ROI reads before the spend, so decisions sit on evidence.
  • Agentic POCs — working prototypes in days, ready to pressure-test.
  • Shipped AI use cases that move real customer outcomes.

Toolbox

Human Skills

AI Systems Architecture
Experience Design
Service Design
Customer Research
Product Strategy
Conversation Design
AI Governance
Human-in-the-Loop Design
Decision Architecture
Object-Oriented UI
Agentic coding
Multi-Agent Systems
Agent-Oriented Workflows

Agent Skills

Modular capabilities I build for Claude. Each packages instructions, metadata, and optional resources (scripts, templates) the model loads automatically when the work calls for it.

Research

Interview Analysis

Turns raw user-interview and research sessions into themes, pain points, and JTBD statements.

Bundlesclustering script · affinity-map template

Competitive Intelligence

Tracks competitor releases and UX patterns and rolls them into SWOT and trend views.

BundlesSWOT template · trend-dashboard scaffold

Persona Intelligence

Keeps personas current — updating them from new research and flagging behavior shifts.

Bundlespersona template · archetype generator

Strategy

Problem Framing

Reframes requests, surfaces root causes, and challenges assumptions into sharper problem statements.

Bundlesopportunity-brief template · challenge-framing prompt

Jobs-To-Be-Done

Extracts jobs and forces of progress and maps them to the outcomes people are reaching for.

BundlesJTBD-map template · outcome-roadmap scaffold

Systems Mapping

Identifies actors, dependencies, and bottlenecks and models them as blueprints and system maps.

Bundlesservice-blueprint template · system-map scaffold

Micro Apps

Small apps I build to work with my agents faster: capture input, brief them, monitor runs, and review what they produce.

Agent Console

One place to brief any agent in plain language and get structured results back.

Capture Inbox

Drop in notes, transcripts, or links and route them to the right agent automatically.

Run Dashboard

Watch active agent runs, their status, and cost at a glance.

Review Queue

Approve, edit, or reject agent outputs without leaving the flow.

Selected AI Systems

Low Ox Life

Consumer iOS app — live in the App Store

Shipped

  • Designed, built, and shipped to the App Store end-to-end — free, with in-app upgrades.
  • Free Harvard 2023 Oxalate Table; paid tier adds food logging, journal history, and cloud sync.

PlanFlow

AI-Assisted Plan Review System

Active Development

Python, LangChain, vector search

  • Designed and implemented a RAG-based validation workflow using structured document ingestion and retrieval logic.
  • Implemented evaluation logic using TP, FP, FN tradeoffs to simulate real-world decision outcomes.

Multi-Agent Workflow System

CrewAI / LangChain — Independent

Production Prototype

  • Architected a multi-agent system with planner, executor, and validator roles for coordinated task execution.
  • Designed prompt and role structures to improve reliability, specialization, and review flow.

AI Workflow Configuration Platform

AI-Assisted Plan Review System — Independent

In Development

  • Designed a modular workflow system with triggers, escalation logic, and human-in-the-loop review.
  • Modeled decision paths and system behavior for permits, licensing, and service workflows.

Experience

2020 – Present

Dallas, TX

Founder & AI Systems Architect

Big Freight Life LLC

  • Apply systems-level reasoning and tradeoff analysis to design decision-driven systems under real-world constraints.
  • Design, build, and ship production web and mobile applications, including live apps in the App Store.

2022 – 2026

Cleveland, OH

Experience Designer

Hyland Software, Inc.

  • Lead design for enterprise systems and integrations (Salesforce, Workday, ServiceNow), focusing on workflow orchestration.
  • Designed regulated platforms and secure submission systems under compliance constraints.
  • Defined system behavior, accessibility, and decision flows for complex workflows.

Pre-2020

Earlier career

Web design · Telecommunications · Small business

  • Came up through web design in the 90s, telecommunications (designing physical systems), and running a small business before enterprise UX — the path that led to systems and AI.

Achievements

Formal AI training from MIT, Stanford, Wharton, IBM, and Google Cloud — 19 credentials in all.

View all achievements →

Let's work together.

If your system isn't keeping up with your AI, that's the layer I design.

Let's talk